From trade fair to shop shelf

After an initial meeting at the ISM trade fair in Cologne, an international retailer approached us to develop a fruit-based energy bar. In less than seven months, we worked together to create a complete private-label concept, from the recipe to the packaging. Tailored to the partner's needs as well as the tastes of the European retail market.

The challenge

Developing an entirely new product between February and September? That tight deadline requires more than just tight scheduling. The flavours, packaging and artwork had to be perfectly coordinated and had to comply with the regulations of various European countries. On top of that, the large volumes called for an efficient production approach, without compromising on quality or timing.

The solution

For this project, we developed a brand-new format of fruit energy bars, specifically for the retail market. We handled the entire process: from concept and product development to packaging and production. Thanks to short lines of communication, careful planning and close collaboration, we got the product onto shop shelves within the target timeframe. The result? A successful launch and the foundation for a lasting partnership.