Sports nutrition that keeps achieving goals

A renowned sports nutrition brand wanted to develop a natural energy source that perfectly meets the needs of both recreational and professional endurance athletes. By combining our expertises, we created an energy bar that excels in taste, performance and convenience. And even today, we continue to collaborate and innovate together, to ensure the product line evolves with the market.

The challenge

The need was clear: not just another run-of-the-mill energy bar, but a distinctive product made with natural ingredients, offering excellent digestibility and consisting of a high carbohydrate content per serving. Furthermore, the bar had to meet the expectations of recreational and professional endurance athletes, as well as the highest quality standards.

The solution

Together, we set our sights on a fruit-based energy bar containing 30 grams of carbohydrates per serving, is free of artificial ingredients and is specifically designed for prolonged physical activity. To make that possible, we invested in new production moulds, among other things, which allowed for a larger size. Since then, the partnership has continued to evolve. In addition to developing the recipe, Confidas also contributed ideas regarding the product’s shape and packaging, ensuring that the entire concept would be technically feasible as well as commercially viable.