How an innovative idea became a firm favourite

Ten years ago, a renowned sports nutrition brand approached us with a clear goal: to develop a natural alternative to traditional energy gels. Together, we created a fruit-based energy bar with a high carbohydrate content, excellent digestibility and a flavour that athletes love. Today, ten years later, that bar has become a staple in our client’s product line – and it marked the beginning of a long-term partnership.

The challenge

At the time, fruit-based energy bars were virtually nonexistent in the sports nutrition market. Thus, the sports nutrition brand was looking for an innovative solution that would provide athletes with a quick energy boost, without the stomach and intestinal discomfort that traditional energy products often cause. At the same time, the launch had to remain commercially viable. Thanks to our low minimum order quantities and short lead times, the brand was able to test the new concept and successfully bring it to market.

The solution

We developed a fruit-based energy bar that perfectly matches the brand’s goals: rich in carbohydrates, easy to digest and with a shelf life of more than twelve months. But it didn’t stop there. As the partnership evolved, so did the product. Simple, transparent flow packs gave way to fully personalised packaging and displays, the assortment expanded with new formats and we even introduced a version with added caffeine.