A premium product line, ready for the market in no time

During a visit to the ISM trade fair, our products caught the eye of a wholesaler who initially wasn’t looking for jellies. After a great talk, he wanted to partner with us: the high fruit content, the wide variety of flavours and shapes, and our convenient bulk packaging, would quickly expand his product line and fulfill the expectations of the French market.

The challenge

In France, 'pâtes de fruits' are a well-established product. But how do you stand out in a market where quality is already the norm? This wholesaler was looking for an even better premium product that would enhance its existing product line, without having to invest time or resources in in-house development or packaging. That thus meant acting quickly.

The solution

With our product line – which contains up to 70% fruit and is available in various flavours, shapes and practical 1-kg bulk packages – the wholesaler was able to quickly meet his customers’ demand. Reliable delivery times, transparent communication and a dedicated point of contact rounded out the picture. And so, that initial meeting grew into a partnership that remains strong to this day.