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Category: Sport

Confectionery for endurance athletes

Confectionery for endurance athletes

April 23, 2019 | DE STANDAARD Selling confectionery to athletes does not immediately sound like a tight plan. The Belgian confectionery maker Confidas nevertheless sees a growth market in it. According to Aelterman, “our fruit jellies (pâtes de fruits) already…

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The effect of sports fruit on performances

The effect of sports fruit on performances

In January 2019, Confidas participated in ‘Mijn idee’, a project supported by Odisee Hogeschool Gent. The aim of this project was to help Ghent companies innovate. Five companies were given the opportunity to ask a question online about their product…

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